Senior ATL Marketing Manager (f/m/x)

Your new Role

• Plan and set up performance-driven campaigns for our consumer retail brand, Autohero, across offline channels such as OOH, Radio and other brand marketing channels such as YouTube.
• Contribute to developing and rolling out new methods of measurement and attribution for offline and online measurement
• Perform data-driven analysis to uncover improvement and growth potentials by connecting campaign KPIs with core business data using our industry-leading tools.
• Manage budget allocation towards different brand marketing channels proactively to compose an efficient channel mix that acquires high quality customers efficiently.
• Develop data-based business cases for brand growth opportunities and establish strong relationships with media partners in the industry.
• Collaborate with our creation and production department to support the creative development process based on data-driven insights
• Drive growth by identifying, testing and scaling additional offline and online channels

Your Skills

• 7+ Years experience in managing and expanding online or offline marketing, ideally with both agency and client side experience, with a proven track record in delivering results
• Experience planning, booking and evaluating mass ATL channels such as OOH, Print and Radio, in addition to YouTube and other online video formats
• Strong analytical skills, a data-driven mindset, and a passion for tackling analytical challenges by delving into large datasets
• Attention to detail and a structured mindset, enabling you to manage multiple aspects of campaigns and projects effectively.
• Excellent communication skills (our business language is primarily English) with a clear track record of working with and influencing senior stakeholders, executives
• High motivation to thrive in a fast-paced environment and continuously challenge the status quo in the field of performance marketing.
• An existing network of contacts within the media industry is a strong plus
• Fluency in English is a necessity, one other European language is a plus

Our Offer

• Once a unicorn, now a listed public company, be part of our success story!
• Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training
• More than 90 different nationalities make up a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Join us, in building the best way to buy and sell cars!

Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.

Contact
Joanna Sinicka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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