Blog

Meet Our Brand Ambassadors: Ralf Schumacher & Antonio Lobato

19 July 2024

We are excited to introduce our two brand ambassadors from the world of motorsports who are representing our wirkaufendeinauto.de brand in Germany and compramostucoche.es in Spain. While former German Formula 1 driver Ralf Schumacher has been the ambassador of wirkaufendeinauto.de since last fall, we are thrilled to introduce renowned Spanish sports journalist and television presenter Antonio Lobato as the new face of compramostucoche.es! Here’s a closer look at some behind-the-scenes insights from our Brand and Marketing teams and what these partnerships entail.

Ralf Schumacher for wirkaufendeinauto.de

Since November 2023, Ralf Schumacher has been the ambassador for wirkaufendeinauto.de, bringing a familiar face to our brand in Germany and Austria. While searching for an ambassador last year, Ralf stood out as a top choice in our comprehensive market research surveys. His notable standing within our target audience, paired with his acknowledged expertise in motorsports, lends him a significant level of credibility that resonates well with car enthusiasts and sellers alike.

"Ralf Schumacher is not only a well-known figure but is also highly valued by consumers for his likability and competence,” says Josef Hallmann, VP Retail Marketing & Branding. “He is, therefore, an excellent match for our brand and our goal of positioning the easy and quick service of wirkaufendeinauto.de as a relevant option for even more car sellers. Together, we make the perfect foundation to move to the next level."

Since the start of the partnership, Ralf has been featured in various TV commercials, showcasing the straightforward and efficient process of selling a used car through our platform. The first shoot, led in-house by Elias Gorre, Senior Creative Producer, and Beate Zieger, Brand Photography Expert, took place at two locations in Berlin: the wirkaufendainauto.de branch in Tempelhof and a rented-out apartment.

Introducing Antonio Lobato for compramostucoche.es

In Spain, Antonio Lobato is known for his deep understanding of the motorsports sector and his ability to connect with audiences. Antonio will guide our Spanish consumers through our platform's seamless and transparent car-selling process. As the new face of the Spanish brand, he will appear in various television commercials, breaking down the selling process from the convenient online vehicle valuation to the final transaction at a nearby branch. Additionally, Antonio will share valuable tips across our channels and social media platforms.

“The reputation of the leading automotive journalist in our country, combined with his unique ability to connect with the public, reflects our commitment to offering exceptional service to our customers,” shares Asier García, VP of AUTO1 Group Iberia. “This campaign represents a step forward in our mission to simplify car sales, providing our users with a transparent, quick, and reliable process. We are confident that his collaboration will not only strengthen trust in our brand but also help us expand our reach, making it easier for even more people to experience the simplest and safest way to sell their car.”

Our Brand Content Creation team recently had a two-day shoot to create promotional materials for the collaboration announcement. "Receiving a new project from our creative team is always an exhilarating challenge," shares Beate, who also led Antonio's debut shoot as our ambassador. "From scouting locations to leaving a handwritten note for the owner of our favorite location to casting an Australian actor as a Spanish customer - anything is possible! We're fortunate to handle most of the production in-house, with Victor and Elias directing and our producers playing pivotal roles on set. Additionally, we collaborate with an exceptional external crew who consistently bring our concepts to life very efficiently. All this is truly the key to a successful shoot.”

“Working with Antonio on set for two days was an absolute pleasure. Not only did he deliver an outstanding performance, but he also has a positive and sympathetic personality. His passion and enthusiasm perfectly embody our brand's spirit and mission, making the shoot both enjoyable and successful,” Beate adds.

Antonio also reveals his enthusiasm for the new collaboration. “It is an honor for me to join the compramostucoche.es family as an ambassador for a brand that represents values and a service I deeply believe in. Throughout my career, I have always advocated for transparency, efficiency, and trust in all interactions related to the automotive world. Compramostucoche.es embodies precisely these qualities, offering a car selling process that is not only quick and simple but also completely reliable, eliminating the usual complications of selling a vehicle and ensuring that their customers get the best possible value for their car.”

We are thrilled to have Ralf Schumacher and Antonio Lobato as the faces of our brands. Follow the social media pages of wirkaufendeinauto.de, compramostucoche.es, and AUTO1 Group for the latest content from Ralf and Antonio!